It’s that time of year again! The trees are trimmed, the lights are up, and everyone is in the holiday spirit. For many people, this is the most wonderful time of the year. But for real estate investors, it can be tough to stay motivated when it feels like everyone else is taking a break.

It’s easy to understand why so many people take a break from marketing during the holidays. After all, it’s a busy time of year! Between shopping for presents, attending holiday parties, and spending time with family and friends, who has time to think about marketing?

But just because other people are taking a break doesn’t mean you should. In fact, the holidays present an excellent opportunity for real estate investors to start a conversation with potential sellers. Here’s why you should keep marketing during the holiday season.

It’s A Slow Time Of Year For A Lot Of People- Including The Competition

One of the best things about marketing during the holiday season is that a lot of your competition is taking a break. This gives you a chance to really stand out and get noticed by potential sellers.

Think about it – if you’re one of the only investors still marketing during the slow season, then you’re more likely to get noticed. And when you do get noticed, you’re more likely to get calls and deals. So if you want to make the most of this slower time of year, then make sure you’re still doing some form of marketing in the fourth quarter. It’ll be worth it in the end!

It’s A Great Time To Start A Conversation With Potential Sellers

The holidays are also great for starting a conversation with potential sellers. No one likes getting calls from salespeople during dinner or when they’re trying to enjoy their weekend, but people are generally more open to talking during the holidays.

After all, it’s a time for family, friends, and giving back – so why not use that good feeling to your advantage? If you reach out to potential sellers during the holidays and start a conversation, you may be surprised at how receptive they are. You never know – you might just get that deal you’ve been hoping for!

You Can Take Advantage Of Holiday Card Direct Mail Marketing Campaigns

Another one of the best things about marketing during the holidays is that you can take advantage of holiday card direct mail campaigns. This is a great way to reach out to potential sellers and wish them a happy holiday season.

Not only will you be able to put your own personal touch on the campaign, but you’ll also be able to stand out from the competition. Most people don’t think about direct mail during the holidays, so this is an excellent opportunity to get ahead of the game.

One of the most effective direct mail marketing campaigns we’ve noticed that works for our members are Thanksgiving Day cards. This is because people receive a lot of Christmas cards during the month of December. But, by sending a Thanksgiving Day card in November, you can get ahead of the holiday onslaught and ensure your card stands out and gets noticed.

It’s A Great Time To Make Connections

The holidays are also a great time to connect with potential sellers, and if you’re a wholesaler, it’s also a great time to connect with buyers. If you’re at a holiday party or event and you meet someone who might be interested in selling their house or someone who’s looking to acquire more rental homes, don’t be afraid to strike up a conversation.

People are generally more active and social during the holidays. This gives investors a lot of opportunities to work on their networking skills and meet new people. 

More People Are Selling During The Holidays Than You Think

It’s also important to remember that people are always selling – even during the holidays! Sure, some people wait until after the New Year to list their property, but there are always those who need to sell right away – no matter what time of year it is.

By continuing to market throughout the holiday season, you’re increasing your chances of coming across someone who needs to sell quickly. And if you can work with them to sell their property before the New Year, everyone wins!

There Are Also Less Traditional Buyers During The Holidays

Since many parents dislike moving school-age children during the school year, this time of year often sees fewer traditional buyers. A smaller traditional buyer pool increases your chance of being able to get a better deal. 

Fewer buyers also mean you won’t have to compete with as many all-cash over-asking-price offers, and you’ll have more opportunities to negotiate with sellers. 

Home Prices Typically Decline In The Last Quarter Of The Year

Lastly, home prices tend to be historically cheaper during the fourth quarter of every year, making them more affordable. And generally, home prices are at their lowest point in the wintertime, and sellers are more motivated and willing to negotiate.

When negotiating with sellers, real estate investors should use all the tools available in their toolbox. One tool you can use during this time of the year is offering sellers who don’t wish to relocate during the holidays a lease-back option for a few months. This would make it possible for you to close the deal still while simultaneously earning some rental revenue.

The Bottom Line

So there you have it! These are just a few reasons to keep marketing during the holiday season. Remember, even though it’s a slow time for some real estate investors — it doesn’t have to be for you! By remembering why marketing is so important and taking advantage of slower times (like your competition taking a break), you can use this festive season to your advantage.

If you need help with your marketing strategy, our coaches can help! Book a free strategy session with one of our Direct Marketing Coaches at REIPrintMail.

Also, if you’re an experienced real estate investor looking for a COMPLETE marketing solution, our team at REIComplete has you covered. We provide lead generation, lead management, CRM management, multi-channel follow-up, and appointment setting services for serious real estate investors. We do all the work for you, from making and receiving prospect calls to setting up appointments with motivated sellers. Book a discovery call with us today to learn how we can help you grow your business to the next level!